Started extremely well with a fresh and interesting premise. It tackled some taboo subjects (sale of adult lingeries and toys) , but was also laugh out loud funny. However, slowly but surely it started to drift away from its main storyline and venture into familiar Kdrama territories. That is not not bad thing per Se, but on this occasion it affected the drama negatively. There were also too many subplots. The series is still good though, because we did get some fresh storylines, and certain topics were boldly (for a kdrama) discussed. It had also a good degree of humour (especially in the earlier episodes), and the central female friendship was heart-warming. But on the whole it felt like a missed opportunity and the finale was certainly lacking. The series simply meandered into too many subplots instead of fully embracing its premise and explore it properly.